TASRA Group, founded in 1978, has become the largest and most innovative company in Middle East and Africa in the distribution of auto parts & accessories, health & beauty, tools & equipment and vehicles.

It has taken over 30 years of dedicated work and a relentless pursuit of quality customer service to make TASRA one of the most reputed and trusted trading houses in the Middle East and Africa. Our journey that began in 1978 has been so eventful and rewarding that today, over 30 years later, we still feel we have only just begun.

Our mission is to supply only the best and most innovative products to the professionals & consumers at the most competitive prices.

To this aim, TASRA offers you the following:
• The largest and most complete range of products with over 25000 different items in stock.
• The best and most innovative international brands, many of which we represent exclusively
• The most competitive pricing
• Regular industry leading special offers
• Free worldwide delivery (terms and conditions apply)
• Enviable service standards
• Conveniently located in Dubai and Sharjah (United Arab Emirates)
• Industry leading, full colour catalogue which is regularly updated

Distribution is our specialty, we pride in being one of the most distinguished distributors for industrial tools & equipment, health & beauty products, machinery, generators, auto spare parts and vehicles. To cater to the growing demand of the Industry, our showrooms and distribution centers are strategically located and are precision stocked taking into account the current buying trends.

With decades of experience and established customer bases in 4 continents of the world, TASRA is now focused on establishing itself as a key player in emerging markets like Iraq, Afghanistan, Libya, Armenia and the CIS countries.

KBR, Halliburton, Parsons, Fluor, DynCorp, TWI, Acer, Hewlett Packard, Sony, Siemens, various government departments and tens of other multinationals are each served by a dedicated ‘Customer Account Manager’ who is both knowledgeable and friendly. Our style of business guarantees 100% customer satisfaction and an unparalleled after sales service to all our clients.

We welcome all Trade, Distributor and Export enquiries and look forward to being of service to you.